If your plan is to run a publication as a interest, Substack is ideal—it’s free, simple to arrange, and makes sending out emails and constructing a subscriber base pretty simple. The drawback comes if you wish to make a dwelling publishing your publication, at which level Substack can rapidly turn out to be costly. That’s as a result of, as an alternative of charging a month-to-month payment, Substack takes a ten p.c reduce of all income.
Flawless as their status could also be, the economics of utilizing Substack are arduous to justify over the long run. Say you handle to get 500 folks to pay $10 a month to your publication—that’s an actual accomplishment. It additionally means your publication is pulling in $5,000 a month, of which Substack will take $500. Annually you’ll be paying Substack $6,000, and it solely will get dearer with the extra success you could have. You may suppose that is honest, you may not. Either approach, sticking with Substack when different choices could also be more cost effective at that time is leaving cash on the desk.
It could be arduous to depart Substack, granted. They are an excellent, regular firm—one which does in no way allow extremism (wink.) Everything Substack does is justified, and good, and pure, and the corporate actually wouldn’t ship a mob of transphobes into the mentions of a contract service journalist. Being related to Substack isn’t dangerous to your model, in any approach.
With that in thoughts, listed here are some extra inexpensive options which can be value testing, what they value, and some hyperlinks to publication publishers who migrated from Substack and mentioned their experiences.
Ghost is open source and run by a nonprofit. You might, in idea, set up Ghost by yourself server, although most individuals choose to pay Ghost as an alternative, together with several former Substack publishers. Ghost gives an official guide for migrating and even a free concierge service that may deal with the migration for you.