Texting between Android and iPhones isn’t at all times the smoothest expertise. Photos and movies get pixelated, messages from Android customers present up because the dreaded inexperienced chat bubble on iPhone, after which there are emoji reactions. When an iPhone consumer hits the thumbs up or coronary heart response emoji, that doesn’t translate to Android, and reveals up as an ungainly textual content description of the emoji as an alternative.
Google has been attempting to repair a few of that, although it faces the neverending problem of buy-in from Apple. This week, Google stated that updates coming to Messages will enable Android customers to reply to iPhone texts with emojis. Other updates embrace the power to string responses to particular person messages, embed YouTube movies instantly in messages, and get automated transcriptions of voice messages on sure telephones. It’s a concerted effort by Google to make messaging on Android extra interesting, and put stress on Apple to fulfill it midway.
The technical level of competition right here has been RCS, or Rich Communications Services, a messaging normal that Google has been pushing its companions to undertake over the previous 12 months. RCS handles attachments and media higher than the SMS normal that has been the norm in messaging for many years. Thing is, Apple has its personal messaging normal between iPhones and different Apple gadgets, after which defaults to SMS when an iPhone consumer and Android consumer are exchanging messages. And Apple expressed precisely zero curiosity in switching to RCS. So quite a lot of messages get misplaced in translation between the platforms.
Last month, Google made a public plea for Apple to change its requirements so iOS messages would play good with Android gadgets. But after Apple CEO Tim Cook’s withering dismissal of the thought, the stalemate between the tech giants continues. At least Android customers—or these contemplating the change—are getting barely higher messages with this newest replace.
Here’s another gadget information.
Come Along and Ride On a Fantastic…Advertising Voyage?
Anyone who has ever ridden in a New York City taxi cab has seen their justifiable share of commercials on a loop, which through the years has developed from “Taxi TV” to straight-up programmatic promoting. So it appears inevitable that rideshare providers like Uber would wish to capitalize on all that quiet, peaceable passenger downtime and fill your experience with advertisements.
Uber has tinkered with promoting throughout rides earlier than, like again in 2020 when it added taxi-style ad billboards to the tops of vehicles. But in a press release this week, Uber laid out its plans to “capture consumers’ attention” by serving them advertisements throughout practically each a part of an Uber interplay. Uber customers can look ahead to audio advertisements enjoying whereas they await a experience and in the course of the journey. The firm can be planning to show outstanding advertisements throughout the Uber Eats app, ship sponsored emails, and slap much more video advertisements on tablets inside vehicles.
Remember of us, it’s not concerning the vacation spot; it’s about how a lot you purchase on the journey.
Sharing is Caring, Unless You’re Netflix
In different bleak information from the land of capital extraction, Netflix is about to start out charging for all these further customers siphoning off one particular person’s account. This week, Netflix stated it’s going to lastly transfer to place an finish to people sharing their logins. The worth will likely be $4 a head for every further account that’s not thought of in the identical house. Netflix has been testing the crackdown since March, although in nations outdoors the US. But quickly, it appears it will likely be platform huge. Netflix stated the brand new coverage will go into impact in 2023.
As if to preempt the choice, Netflix introduced earlier this week that it’s going to now permit you to spin off a sub account into its own paying account. You’ll need to splurge on the total month-to-month price, however not less than it’s going to maintain your watch historical past and preferences intact.